/Estrategy and Visual Identity
Social Club™
Social Club™
Turn your passion into results.
CLIENT
DIO-T, a leader in empowering digital influencers, developed a school called Social Club. Positioned as the essential club for content creators, Social Club offers a unique space for those who want to learn how to sell effectively on digital platforms. Unlike other courses on the market, Social Club provides an accessible, interactive, and practical experience, anchored in an engaged community that supports and celebrates each member's growth.
ASSIGNMENT
I was tasked with developing a visual solution that resonates with Social Club's target audience: bold, dynamic, and connected young content creators. As this segment currently has few competitors, the brand needed to stand out and pioneer a connection with digital influencers in a powerful and distinctive way.
ASSIGNMENT
I was tasked with developing a visual solution that resonates with Social Club's target audience: bold, dynamic, and connected young content creators. As this segment currently has few competitors, the brand needed to stand out and pioneer a connection with digital influencers in a powerful and distinctive way.
SOLUTION & PROCESS
I maintained the purple tone as the primary color to ensure the brand's vibrant and youthful identity, adding two complementary colors to broaden its visual palette and enhance contrast. The logo was refined, preserving its key characteristics while modernizing it to reflect the innovative and daring energy of Social Club. The entire process was guided by an aesthetic that balances boldness and accessibility, directly connecting with the lifestyle of content creators.
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Design Director/Strategy: Victor Ramos
Design: Victor Ramos
Design: Victor Ramos
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YEAR / 2023
FLORIDA/USA
