Bonito
Bonito is a modern puff pastry brand from Romania,
Bonito is a modern puff pastry brand from Romania,
created for people who want to bring something warm,
easy and surprisingly good to the table.
The new visual identity repositions Bonito from an outdated category language into a fresh, expressive and highly recognizable brand system. Inspired by the texture, lightness and golden layers of puff pastry, the project combines bold packaging, playful graphic elements and a warm visual language designed to stand out on retail shelves and make everyday cooking feel more joyful, simple and delicious.
The Bonito logo was inspired by one of the most distinctive details inside puff pastry: the small air bubbles formed between its delicate layers. This organic structure became the starting point for a soft, irregular and memorable symbol, translating the product’s texture into a visual language that feels warm, crafted and appetizing. More than a logo, it works as a sensory cue — a graphic reminder of lightness, crunch and homemade pleasure.
TEAM
Client –– Bonito
Agency/Project –– International Waters
Agency/Project –– International Waters
Creative Direction and Strategy - Victor Ramos
Motions –– Victor Ramos
Website:
Motions –– Victor Ramos
Website:
